ABOUT NISSAN- The company founded their success by looking at consumer needs and delivering cars and trucks that not only satisfied them, but provided something extra. The public wanted reliable transportation, and the Datsun 510 not only provided sturdiness but economy, and surprisingly, performance. As the VW Beetle was disappearing as a cult car, speed shops shifted their focus to the spirited Datsun that beat Alfas, Lotus and BMWs on the racetrack, and obliterated them all in the showroom.

THE LEADER IN INNOVATION:The company invented the mini-pickup that dominated the marketplace in the seventies. At one time there were over 10 models sold in the U.S., and while they have been one of the victims of the SUV craze, now Nissan has a four-door crew-cab version of the Frontier that is likely to reverse that trend. They were the first Asian company to build a U.S. plant, and their Smyrna, Tennessee facility is consistently rated as the most productive U.S. factory.

BEGINNING OVER 40 YEARS AGO, their involvement in America has grown in many respects. Investing in America: They strongly believe in designing, testing and building automobiles in the same market where they're sold. Nearly 70% of the Nissans sold here are built by American workers, and Nissan directly employs over 10,000 Americans. Developing communities: Nissan's U.S. operations are integral contributing members of the communities where they do business. They proudly sponsor sporting and cultural events as well as support local charities. This is an auto manufacturer AutoNetDirect believes will flourish big time into this decade.

There was the Z car that reshaped the way we looked at sports car, and probably hastened the demise of the British roadsters. Suddenly Americans realized they could have sporting fun without the risk of being stranded in quaint and curious places.

IS NISSAN ABOUT TO DO IT AGAIN ? At AutoNetDirect, we have been watching this car company for many years, and we are impressed with their output for originality and pure performance. OUR HATS OFF TO YOUR FINE COMPANY. One of our staff has traveled the International Auto Show circuit representing Nissan exclusively on the tour. His respect for their innovation in stage presence and originality of intrigue is second to none. " These guys just do it right". As we have profiled an HKS 1970 Datsun Z car right here on auto profiles, we are also proud to profile the Xterra, and the Maxima as well. Here is a "sneak peek" at the new Z car.

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It's the stuff that dreams were made of. And it's time to dream again: The legendary Z car is making a comeback. No arrival date has been solidified -- but you can see how this concept captures the spirit of the original, classic 240 Z, one of the most popular and acclaimed sports cars of all time. "We want the casual onlooker to know that this is a powerful front-engine, rear-wheel drive vehicle, and we think this concept does just that," said Jerry Hirshberg, President of Nissan Design International. The car was taken from the original drawings to a running vehicle in record time -- just under 12 weeks.

Some inside news from AutoNetDirect: We are pleased to present this profile on such an innovative and award winning auto manufacturer. Their line-up of vehicles are none other than impressive. As we get more information on the new Z car as well as other Nissan profiles, count on us prioritizing them here first. Click below on "ALL AUTO PROFILES" to preview the new Maxima, Xterra, as well as a Nissan legend, The 1970 Datsun 240 Z. JH/AutoNetDirect.com